Interviews
10 min read time
How Hellmann’s brought the Super Bowl sauce—with MakeMake and VML
Big laughs, big pressure, and even bigger expectations. For Hellmann’s Super Bowl spot, a silly spin on “Sweet Caroline” turns deli culture into an anthem that sticks with viewers long after kickoff. The creative teams at MakeMake and VML brought meticulous planning, on-set spontaneity, and post-production collaboration to land every beat. We caught up with MakeMake partner/editor Adam Pertofsky on hilarious BTS moments, the demands of Super Bowl storytelling, and how Evercast kept collaboration fast and flexible—no matter where the team was working from.
Jessica Cyrell
2/24/26
